Who Is Ubet And Why Bet With Them ?
Modern technology progresses at break-neck speed.
Early adopters of the newest things pave the way for the leap to
those of us in the mainstream. Those who shun change are left,
figuratively, in the dark.
Those of us in late middle age easily recall a time when there
were no personal computers. Our children barely know of the
days before the internet made all forms of information prior
Australian bookmakers were early adopters of the electronic
technology that pervades our daily lives, and in that process,
continuously advance the field to the degree that what is
commonly available in the latter part of the second decade of
the 21st century bears scant resemblance to what was on offer
when the bookies first grasped the huge potential of the
internet as it could be applied to punting.
Not all bookmakers, however, kept pace with the swiftest
innovators and they had to play catch-up in order to avoid
Tatts Group Limited was one that nearly fell by the wayside, but
they had an awakening, and in 2015, they underwent a
makeover that leaves us with an entity that goes by the name of
Here is a brief examination of UBET and the ways in which it has
adapted, along with some of the ways they have innovated in
order to recapture the market sacrificed to the voracious
corporate domestic and international bookies.
Tatts Group was/is an operator of lotteries. Winning a lottery
relies on sheer luck, while proficient punters apply tools to
selecting high probability wagers. Lotteries and online punting
are both gambling, make no doubt, but the difference is a
matter of degree and control.
UBET owns the Totalisator agencies of four Australian states:
Tasmania, South Australia, Queensland and the Northern
Territory. The good news for punters in this regard is two-fold.
First, sign-up bonuses and promotions are available to a far
larger population pool. Ubet obvioulsly push hard during the
Spring Racing and offer the best Melbourne Cup Bonus Bets of
the all the other bookies. put together.
Second, punters have the security of government-backed
operations, along with a network of retail shops, which offers
the best of both worlds.
Today, the UBET operation is run out of Brisbane and is
competing against the Corporate Bookmakers such as Sportsbet,
Ladbrokes, CrownBet to name a few. To promote Ubet to new
clients they offer a Bonus Bets and Promotions regularly to play
catch up with these Corporate Bookies.
UBET Mobile Wagering
As fundamentally seismic a shift as was the innovation of
computer-based wagering, the shift to mobile wagering is
perhaps even more so of an advance, which is why we chose to
look at that aspect of UBET first.
UBET has mobile apps for Android and iOS devices, namely,
smart phones and tablets. The mobile apps also function well on
desk and laptop computers, with very little sacrificed in the
bargain. For that small number of people who have devices
other than Android or iOS, the UBET website functions more
than adequately through mobile device browsers.
Even luddites such as ourselves, who did not succumb to the
allure of smart phones until around the time Tatts Group was
launching UBET, had not trouble downloading and installing the
UBET app on our Android phone.
A tap on the UBET icon took us in short order to the heart of the
app, where we were able to find the next jump, with options to
access tips, Flucs, Multi Legs, etc.
At the bottom of the page were nicely sized icons for Home
Sports, Racing Account and Bet Slip.
Anyone with the slimmest degree of familiarity with any mobile
device will be able to confidently find markets and place wagers
We truly appreciated the fact that even on a small phone
screen, we had no issues with seeing the information, or
concerns about ham-handedly tapping an unintended icon. We
liked the subtle colour scheme UBET has chosen and to our
delight, when we went outside in bright sunlight to have a look,
we could still view the app with ease.
UBET Main Website
We like our big monitors and we really liked UBET when viewed
on those monitors. Punters accustomed to the ubiquitous threecolumn
layout that dominates online bookmaker websites might
grumble for a minute or two, and we, world class grumblers for
many reasons, briefly did until we quickly realised that in many
ways, the UBET website’s simplicity was sublimely satisfying.
There is a lot of eye-pleasing space on the various pages,
something that makes precision navigation unnecessary and like
with the mobile app, we never had any apprehension about
missing our intended click.
We did not think highly of the slide show on some of the pages,
but once we were into the markets, we found it ease to drill
down to markets. For example, on the main racing page, we
enjoyed the way the racecourses were vertically arranged down
the left-centre of the screen. Near the top, there was a section
labeled Next to Go that showed the races in all three codes as
the jump approached. Below that were tabs for Today’s Races,
Tomorrow’s, the next day, and Future Races. There was also a
calendar that would take you to any racing date, with a left
arrow to check results and a right arrow to move into the future
to identify markets. There was also a filter that permitted
examining all three codes, or to limit to one of the three.
Jumping to the Sports section, we found a similarly pleasing
interface, Much to our surprise, when we randomly chose the
NFL, just to see if there was anything there, we found that UBET
already had 15 markets available, even though the 2017 season
is months distant.
- $200 sign-up bonus. Lower than some other bookmakers,
but far more useful in terms of the residency requirements
- Live audio and video streaming of sports and racing
- Competitive odds, which leads us to assume competitive
- Good in-play odds
- iOS and Android betting apps
- English only
- Australian and New Zealand dollars only currencies
- Limited deposit methods-Visa and MasterCard only
- Less depth of markets than many other bookmakers
UBET deserves a look if only for the reason that they realised
that they were lagging in key areas, especially promotions, and
invested money and effort into correcting those deficiencies.
For the casual punter, we can easily see having UBET as a sole
membership. For those who take the punting hobby a bit more
seriously, UBET could be seriously considered as an adjunct.
The Australian market is one of the most fiercely contested in
the world as regards choices for punters. We give UBET an edge
for having a formidable combination of online products,
combined with retail shops and on-course facilities.
They seem to have awakened to the need to innovate, if not to
stay completely abreast of the rapidly changing punting
environment, which no bookmaker can do entirely, to at least
close the gap.